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In the dynamic world of casinos, staying ahead of the game is crucial to attracting and retaining casino patrons. Elana Weitz, a Key Account Manager at NOVOMATIC South Africa with over 8 years of experience, has cultivated long-standing relationships with customers and provided top-tier customer service. Elana shared “It is truly a fulfilling experience to be part of such a dynamic and target-driven team, where every single member of the team’s ultimate drive is customer satisfaction, whether that be from a technical, finance or sales perspective.” We had the pleasure of interviewing her to gain valuable insights into the impact of NOVOMATIC's Cash Connection machines on the gaming landscape in South Africa.
Transforming the Gaming Experience: The Cash Connection machines have revolutionized the gaming experience for casino patrons across the nation. As Elana explains, "Novomatic South Africa PTY LTD, which is a B-BBEE compliant entity, has installed Cash Connection nationally and has proven to be successful throughout all provinces." Their ubiquity in casinos ensures that players can easily find and enjoy the Cash Connection brand, adding a touch of excitement to their gaming adventures.
Strategies for Patron Satisfaction: Keeping casino patrons satisfied and engaged is a top priority for NOVOMATIC South Africa. Elana shares their winning approach, stating, "We have a team that is always looking to improve and move forward with trends and technology." By staying attuned to the latest product developments and actively seeking customer feedback to improve the game features and variety of offerings, NOVOMATIC South Africa ensures that the gaming equipment and game mixes are tailored to meet the desires of its patrons.
Fueling Casino Growth: The upgrades and installations of the Cash Connection machines have played a pivotal role in the growth of South African casinos. Elana highlights the overwhelmingly positive feedback received from customers, with Cash Connection machines emerging as top performers on gaming floors nationwide. This success has prompted casinos to expand the presence of these machines, resulting in increased customer engagement and revenue, while guaranteeing smart capital investment with added-value game titles offerings and product continuity support.
A Synergistic Partnership: The partnership between NOVOMATIC South Africa and the casinos has been instrumental in driving the growth of both parties. Elana emphasizes the collaborative efforts undertaken to promote the new gaming equipment, stating, "It is a collaborative effort to make the casino patrons aware of the exciting addition to the gaming floor." Launch events, giveaways, and close engagement with patrons help create a buzz around the Cash Connection machines and foster a sense of excitement.
Unforgettable Features: “The Cash Connection machines have captivated players with unique and unexpected features”, Elana points out the Lock 'N' Spin feature, integrated into beloved games like Book of Ra, Lucky Lady/Charming Lady, and Sizzling Hot. “This addition adds tremendous value and interest to the gaming experience, ensuring that players are enthralled by the potential for instant prizes, bonus awards, and life-changing jackpot wins”.
NOVOMATIC South Africa's Cash Connection machines have made an indelible mark on the South African gaming landscape. With their commitment to customer satisfaction, continuous expansion, and a spirit of collaboration, NOVOMATIC South Africa is driving growth and innovation in the industry. The future holds great promise, with plans for continuous development, new game mixes, and an upcoming platform upgrade. As NOVOMATIC South Africa continues to elevate the gaming experience, players and casinos alike can look forward to a future filled with excitement, engagement, and unparalleled entertainment.
By consistently investing in the African continent and its people, NOVOMATIC Africa and its subsidiary Novomatic South Africa remain at the forefront of the gaming industry, embodying true leadership and trustworthiness. Their unwavering dedication to providing top-tier gaming equipment and game mixes ensures that casino patrons across South Africa can enjoy a thrilling and immersive gaming experience. As NOVOMATIC Africa continues to grow and expand its reach, the possibilities for the future of gaming are truly limitless.
About NOVOMATIC
As a producer and operator, the NOVOMATIC AG Group is one of the largest gaming technology groups in the world and employs around 21,900 people. The group of companies, founded by industrialist Professor Johann F. Graf in 1980, has locations in more than 50 countries and exports innovative gaming equipment, system solutions, lottery system solutions and services to around 100 countries. The group itself operates around 2,000 of its own electronic slot machine casinos and casinos as well as a total of around 212,000 gaming terminals and video lottery terminals (VLTs) via rental models.
Through its numerous international subsidiaries, the NOVOMATIC AG Group is a full-service provider in all segments of the gaming industry and offers a comprehensive omni-channel product portfolio for partners and customers worldwide. The spectrum ranges from terrestrial gaming products and services to management systems and cash management solutions, online, mobile and social gaming solutions to lottery and sports betting solutions as well as a number of other first-class products and services. You can find more information at www.novomatic.com
