In 1980, a young entrepreneur with a visionary pioneering spirit and the courage to innovate laid the foundation for today's global company NOVOMATIC AG – it was Professor Johann F. Graf who founded this company at the age of 33. It all started at the exact location in Gumpoldskirchen, where the international headquarters are still located today. Since then, the NOVOMATIC story of glory has been written in many exciting chapters of success, and together with our employees, customers, and partners the company continues to build on a bright future as one of the major players in the international gaming industry.
NOVOMATIC Africa PTY (LTD) is a solely owned subsidiary of NOVOMATIC AG. This company was established in 1995 to service the then-growing number of new casinos in South Africa. From its early beginning, NOVOMATIC Africa has grown into a fully functional office with various departments delivering a full range of services to the market: Sales, Marketing, Technical and Product Support, Finance, Compliance, and Administration. Each department excelled in its specific function and contributed to the successful running of NOVOMATIC Africa. The company is strategically situated in Johannesburg, the economic hub of South Africa. Johannesburg is also central which makes it the best location to supply and support customers in South Africa as well as the rest of the African continent.
NOVOMATIC Africa has always been a fundamental part of the South African Gaming Manufacturers Association (SAGMA) which has concrete business relationships with all the casinos, gaming authorities, and test laboratories in Africa. Aiming to promote black economic empowerment and to align the corporate strategy with the macro economical targets of the African continent, NOVOMATIC South Africa PTY has been established as an entity empowered merchant to run operations and trade within South Africa and presently qualifies as a level 4 Broad-based black economic empowered enterprise (BBBEE).
Both NOVOMATIC Africa and NOVOMATIC South Africa are fully compliant and duly licensed entities to conduct business activities in the gaming sector and distribute and service gaming technology and casino equipment. The versatile portfolio of products has certifications with various accredited testing labs and is subject to numerous jurisdictional approvals, which makes it fit for distribution throughout the legal markets on the African continent and surrounding Islands.
NOVOMATIC Africa develops, supervises, and navigates the gaming operations of its subsidiaries in Namibia and Eswatini, whereas the brand awareness, quality of services, and popularity of Novomatic’s games have been the milestones for the longevity of the business operations. Together with its subsidiaries in the Southern African region, Novomatic Africa group continues to expand and enhance its activities through constant investments in the African continent and its people, following strictly the principles of the corporate code of conduct, business compliance, and transparency. Novomatic Africa’s true leadership and trustworthiness are reflected by the longstanding integrity of its B2B customers at the casino and Limited-Payout-machines segments and are supported by millions of loyal gaming fans.
SERVICE EXCELLENCE
NOVOMATIC implements very high standards in design, development, production, and distribution which continuously raises the bar in the international gaming industry. At NOVOMATIC we make use of the opportunity to test new concepts and developments in our own gaming operations and launch the innovations as proven performers into the market, to ensure enthusiastic responses from players and diminish the risk for the B2B customers.
Today NOVOMATIC stands out as a market leader in the manufacturing and distribution of interactive games, multiplayer systems and electronic table games, gaming and casino equipment, slot machines, sports betting terminals, gaming systems and solutions, compliant with the highest industry and technical standards around the globe.
The NOVOMATIC Africa Team is passionate about building and maintaining customer relationships, whilst striving to provide premium service through our quality products and impeccable customer care and knowledge-sharing.
Over the years, NOVOMATIC Africa has established a solid footprint in the Sub-Saharan countries and African islands where the brand and the products have proved to be trusted and sought-after thanks to its winning technology and lifetime support. The Sub Sahara market is subdivided into geographic regions, East Africa, West Africa, and Southern Africa Market.
NOVOMATIC Africa is delivering products and services in all 10 of the East African Countries where gambling activities are regulated. The East Africa market stretches to the Indian Ocean Islands, where Novomatic’s bestsellers have gained leading popularity in the Seychelles and Mauritius.
The West Africa Casino market is the melting pot of culture and exciting wealth of heritage. This recent industry growth has attracted both local and international Casino groups and investors that have in the last decade achieved the development and effective operations of world-class Casino establishments across multiple West African countries. NOVOMATIC Africa has forged formidable partnerships and solid business relationships with the industry players for a decade now and is actively present in 13 duly regulated West African jurisdictions.
The leading market share and extensive product coverage of NOVOMATIC Africa Group in the Southern Africa region are considered a benchmark in the gaming business there. With more than 26 years of presence in the regulated gaming segments and hundreds of thousands of active machines nowadays, NOVOMATIC Africa’s success story continues with strong confidence in future business ventures, investments, and initiatives.
NOVOMATIC South Africa is at the forefront of the Key Performance Indicators at the LPM segment in South Africa and the proprietary, renowned HOTSPOT game mixes have been forming a substantial part of the asset list of any Route operation licensed in the Republic of South Africa for the past 2 decades.
NOVOMATIC’s authentic core library of games and concepts is placed in all licensed casino resorts and gaming operations in Southern Africa and has been constantly upgraded and supplemented by new titles, themes, and slot machines covering a wide spectrum of players' preferences, product configurations and budget categories to satisfy the ever-changing demand of both B2B and B2C customers.
